What do all these terms mean?

There are many different terms, phrases and acronyms used when talking about proximity management capabilities. And whilst these might be familiar for those that work within the industry, most of the people that actually use or benefit from its capabilities don’t work in the industry and therefore can find it very confusing. We understand this and want to help you understand what it all means, and therefore have included this glossary.

BLE (Bluetooth Low Energy) Beacons are small devices that can be placed throughout your shop, office, warehouse, digital sign, etc. that broadcast their identifier and associated actions to other nearby devices.

Contextual Proximity is a new development in the industry which aims to enhance this framework by including more powerful capabilities such as personalizing the message content based on the specific scenario that an individual encounters in that location, in addition to providing an entry point into media and scenario rich content referred to as experiences.

Geo-fencing uses Global Positioning System (GPS) technology to create a virtual geographic perimeter for a real world geographic area. These perimeters can be as large as a country or as small as a 1 meter radius around a particular point.

Global Positioning System (GPS) technology provides a way to create a virtual geographic perimeter which represents a real world geographic area. These perimeters can be as large as a country or as small as a 1 meter radius around a particular point.

IoT (Internet of Things) in essence is the internetworking of physical devices, vehicles, buildings and other items that are embedded with electronics, software, sensors, actuators, and network connectivity that enable these objects to collect & exchange data. These devices are also referred to as connected or smart devices. Examples of these that are commonly used in proximity management are mobile phones, BLE beacons, NFC stickers & cards as well as digital signs.

IVR (Interactive Voice Response) is a technology that allows a computer to interact with humans through the use of voice and dial tone input via a keypad.

NFC (Near Field Communication) is a communication protocol that enables two electronic devices to communicate with each other by bringing them within approximately 4 centimetres of each other. These devices include NFC enabled mobile phones, access cards as well as NFC stickers and tags.

Proximity Marketing is a term that is frequently used to describe a form of marketing that sends messages to people based on their proximity to a particular physical area typically by leveraging one or two of the three core consumer proximity technologies; BLE Beacons, NFC and Geo-Fencing.